We just had a great question about glow-paint. And, as I'd explained, we use UV reflective paint on all of our salmon lures (from the white base coat to the additional over coats).
That said, sometimes pictures illustrate a point far better than text. So, I'm posting two photos below.
The first picture shows a box of the fluoro-green OG2s taken with ambient room light. In that second photo, you're looking at the same box of lures under a blacklight (which highlights the UV spectrum):
I'll try to keep the blog updated every so often: posting pictures submitted by customers, notes about recent tests, etc.