A friend, who's worked in fisheries for years, noticed that the action of the OG1 resembled a stunned, or wounded baitfish. (He based this on observations from times spent sampling streams and lakes while electro-fishing. They'd stun the fish to analyze species, size, growth, etc.)
What he'd noticed was the almost random action of the OG1 in the videos I'd sent him. If you watch the video I'm attaching to this blog post, you'll notice that unlike many other lures which move symmetrically with respect to a given axis, the OG1 exhibits random movements.
This is hard to catch at first when viewing the lure at normal trolling speed. So, I've slowed it down in this video from full speed to half-speed to quarter-speed.
Take a look here.
I'll try to keep the blog updated every so often: posting pictures submitted by customers, notes about recent tests, etc.