Salmon fishermen know that lures, or hoochies, that reflect the UV light tend to be more effective than others.
This study actually provides concrete scientific evidence as to why that is.
From day 1, when we painted our lures (whether for salmon or trout), we used paint that reflected UV light.
But, a recent development in 3D printer media now allows us to build lures that are created with a pigment that absorbs, and then radiates, UV. (If you expose these lures to sunlight, they'll absorb the ambient UV. You can also "supercharge" them with a UV light before clipping them into your downrigger.)
We're offering two sizes of these lures in the OG2: 3.3" and 3.9"
Get yours now through the online store.
I'll try to keep the blog updated every so often: posting pictures submitted by customers, notes about recent tests, etc.